Butter & Jam -Source4Style & IOU Project

Posted: February 13th, 2012 | Author: admin | Filed under: Uncategorized | Comments Off

When I first found IOU Project before it launched, I was so excited that someone was able to execute a similar dream of mine. Kavita Parmar had a clear vision, which made me realize dreams can be tangible. Though I predominately design dresses, it would be such an honor to be a small part of this worldwide initiative.

I created a concept board of what reminded me of IOU Project. This brand makes great core items that belong in anyone’s closet. I can turn to IOU items without thinking and still feel great wearing it. Though my style is a bit different, I tried to make a collection that could keep that core concept.

Butter & Jam

This inspiration,(click here to see the board) , came about because they are “core items” in everyone’s diet.  It reminds me of words and phrases such as ‘made with love’, ‘wholesome’, ‘comfort’…  staples that belong in everyone’s cupboard….and who doesn’t love getting homemade butter & jam cookies or sandwiches from their mother? Hence the Mother/Daughter concept came about….

Thank you!

Minna

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